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Excite your shoppers with dragon fruit variety

The lull between the Super Bowl and Easter often leaves grocery stores and shoppers looking for a bit of retail excitement — making it the perfect time to leverage that treasure hunt mentality and introduce new tropical favorites like dragon fruit.

Dragon fruit is no longer just for summer, in fact 42 percent of shoppers said they would like to buy dragon fruit year-round. With this in mind, Frieda’s has created attention-getting, limited-edition ElastiTags that showcase the different varieties of dragon fruit, including Honey Dragons and Snow Dragons. These tags make it easier for shoppers to know what the fruit will look and taste like on the inside and they give consumers a reason to try both varieties.

“Promoting multiple varieties through inviting, bountiful displays is key right now, as shoppers are visiting stores less but stocking up when they do shop,” said Cindy Sherman, director of marketing innovation and insights at Frieda’s. In fact, a recent survey from Deloitte Consulting found that 54 percent of shoppers said they are visiting stores less frequently than before, with most only going to the store once every two weeks.

Merchandise the two varieties together, alongside citrus favorites like Sumo Citrus mandarins and pixie tangerines, to increase dollar ring. Or, add some excitement to your tropicals table with an eye-catching display of dragon fruit, jackfruit and pineapples for a vibrant and fun display.

Frieda’s has strong supply of these two dragon fruit varieties from Ecuador and they will be available until the end of April.

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April 16, 2021

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