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Envy apples stand out as a crowd favorite by selling out in record time

Envy apples, one of the top premium branded apples in the United States, is transitioning its source supply to new season fresh imports, primarily from New Zealand, over the coming weeks.   

This comes on the heels of a tremendously successful holiday season with continued strong sales through spring, during which the brand experienced double-digit growth over the prior year.

The most recent US-grown premium Envy apple crop sold out in record time according to Senior Vice President of U.S. Sales & Marketing for T&G Global, Vince Lopes, “This has been one of our most successful seasons to date despite the significant increase of Envy volume over and above prior season. It’s testament to the excellent quality produced by a distinctly chosen group of Washington growers, and U.S. consumers seeking Envy apples out for their highly popular balance of sweetness, texture, and aroma. Simply put one apple has it all.”

This success reinforces that Envy apples are preferred by shoppers, especially in a year when the entire Washington apple season crop increased over 30 percent in total production. In a market overflowing with apples supply all the more inspiring that shoppers are choosing Envy apples, despite the excess abundance in the marketplace.

"Our fresh harvest import crop is just starting to arrive now," said Lopes, who oversees the Envy apples brand in the United States. "With an impeccable blend of sweetness, crispness, and aroma, Envy apples are not only ideal to savor on their own, but they are also perfect for all baking applications, including delicious Fourth of July apple pies. We also offer an array of fresh recipes designed with summer delights in mind on our website and other digital communications."

Among the recommended recipes for the season are  Envy Apple Glow Up SaladSparkling Envy Water, and Smoky Bourbon Grilled Envy Apples with Brown Sugar Glaze. Because Envy apple slices remain naturally white for longer, they are also perfect for summer charcuterie spreads and recipes like this Elegant Envy Apple Cheese Board.

Envy apples remain the best-selling premium apple brand for the past 52 weeks ending on May 18, 2024, according to Nielsen.

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