Envy apples gear up for launch of new season harvest time

Excitement is building as Envy apples supply transitions from imports to fresh, domestic production. Last year’s Washington supply sold out early, with continued double-digit sales growth over the prior year. This season promises even more with new trees coming into production to meet the soaring demand. As one of the top-performing premium apple brands in the United States, Envy is set to drive further category growth with its exceptional quality, fantastic appearance and delightful flavor.

In addition to the conventional Envy apples, which are available in retailers nationwide, Envy apples organic product offering this season are being expanding. This exciting development reflects the company commitment to meeting the growing demand for organic produce by providing a wider variety of high-quality, premium organic options.

Envy organic shoppers rank high in metrics, No. 2 and 3 respectively for buy rate, spend per trip and average basket spend, according to a recent Numerator report. They often purchase a wider variety of items, indicating a preference for health-conscious options and a willingness to invest in quality. By attracting more Envy organic shoppers, retailers can enhance overall store traffic and ultimately drive a higher velocity for their produce category.

As the holiday season approaches, Envy is thrilled to launch the annual collaboration with Hallmark, featuring seasonal in-store POS, social media posts, digital banners, in-store sampling opportunities and festive recipes designed to inspire any holiday gathering. Find recipes and more seasonal tips at HolidayswithEnvy.com.

With the support of retail partners and the ever-growing community of Envy apple fans, the company is looking forward to another remarkable season, delivering top-tier quality and flavor.

Envy apples are grown in North America and marketed and distributed by CMI Orchards, Oppy and Rainier Fruit Co.