The in-store and at-home adventures continuing through December 2020 are part of Dole’s long-term nutritional alliance withThe Walt Disney Co. to make healthy eating and a diet rich in fresh fruits and vegetables more fun and accessible to busy parents.
The collaboration launched May 4 with images of beloved characters from 15 Disney and Pixar films on millions of Dole bananas and pineapples in U.S. and Canadian supermarkets. Dole also created banana sticker peel and play activity sheets to make it more engaging for kids and families to collect all 25 stickers featuring Disney and Pixar films and characters.
The fun continues with the summer launch of a special Dole initiative themed to Disney and Pixar’s Monsters Inc., and intended to take the scare out of adding more exotic fruits and vegetables to the mealtime routine. Come this fall, Disney and Pixar’s Ratatouille becomes the inspiration for a uniquely Dole campaign designed to prove that there can never be too many cooks in the kitchen.
Highlights of each initiative include original, character-inspired Dole recipes, including entrees, side dishes, salads, soups, sandwiches, smoothies and desserts made with fresh fruits and vegetables; family-friendly serving suggestions and healthy eating and living tips from Marcus; fun social, digital and influencer executions; blogger and influencer partnerships; and other surprises.