DiSilva Fruit and Morning Kiss Organic anticipate a thriving citrus season ahead

DiSilva Fruit and Morning Kiss Organic are well-prepared for the upcoming California citrus season. With a large navel crop on the horizon, DiSilva Fruit expects increased volumes of cara cara navels and blood oranges, setting the stage for an exceptional season filled with delicious, vitamin-packed organic and conventional citrus.

DiSilva Fruit’s current program offerings include a diverse range of citrus varieties, including navels, mandarins, grapefruit, lemons and limes, along with specialty items such as heirloom navels, cara cara navels, blood oranges, minneolas, stem-and-leaf murcotts, satsumas, golden nuggets, pummelos and melo golds.

Strong Grower Partnerships Ensure Quality and Availability
The upcoming season looks promising, with anticipated increases in fruit volumes across various varieties. A large navel crop will provide ample opportunities for promotions, and retailers can expect a rich selection of cara cara navels and blood oranges. While fruit sizes are expected to be smaller across varieties, this will not compromise quality. In fact, smaller fruit often translates to more concentrated flavor, making it an excellent time to promote bagged citrus options.

“The demand for citrus continues to rise as consumers seek the health benefits of these immune-boosting fruits,” said Alden Guptill, sales manager at DiSilva Fruit. “With navel oranges offering over 100 percent of the recommended daily vitamin C, we see a fantastic opportunity for retailers to highlight the nutritional value while providing a great tasting experience.”

Focus on Quality and Consistency
As consumers become more price-conscious, Morning Kiss Organic and DiSilva Fruit are committed to providing high-quality citrus at competitive price points, ensuring a successful season for retail partners. "Thanks to our extensive grower network, we can guarantee consistent year-round programs for our customers, not only during the California citrus season but throughout the entire year," said Nelly Czajkowski, sales manager at Morning Kiss Organic.

Freshness and Customization
DiSilva Fruit citrus programs are freshly packed to order in customizable packaging, which minimizes spoilage and protects the bottom line for retailers. Daily deliveries ensure that customers receive the highest quality and best-tasting selection available, reinforcing its dedication to excellence.