Avocados from Peru will generate the lion’s share of excitement for the avocado category this summer via one-of-a-kind promotions, including a partnership with the Detroit Tigers, one of the hottest teams in Major League Baseball.

Xavier Equihua, president and chief executive officer of the Peruvian Avocado Commission, said this year’s program includes a trifecta of events that incorporates classic tactics and experiential marketing.

Variety Farms Inc., a farm that has been around for roughly 100 years, markets Diamond Blueberries as its personal label.

Early this year, the Alexandra Farms human resources team held a reading initiative for the children of their farmworkers to encourage reading, creativity and critical thinking sk

Consistency is everything in the farming business. So, it is vital that all factors — from the weather to pollination — fall right into place to provide for the best possible crop and the ability to maintain the reputation that you remain a key source for that commodity with retailers and consumers.

This year, with the blueberry crop about to be harvested, it seems that everything is working out great. The result should mean that all signs are pointing to another strong blueberry season at D’Ottavio Farms.

The Organic Grower Summit, presented by Farm Progress, has officially opened nominations for the eighth annual Grower of the Year Award. New for 2025, the selection process will feature four finalists who will be invited to attend the summit, where the winner will be revealed during the event.