Consumer survey reveals most-popular veggie
June 14, 2022
Green Giant announced new consumer survey results that found broccoli remains America's favorite vegetable for 2022. The Green Giant brand polled over 5,000 Americans for its annual Favorite Veggie open-ended survey to determine consumers' favorite vegetables in time for National Eat Your Vegetables Day (June 17).
Key survey findings include:
- Broccoli Takes the Crown: Broccoli is the favorite vegetable in 29 states. Runners up (in order of popularity) are corn, carrots, potatoes and asparagus.
- Flipped on Favorites: More than half of the states (54 percent) swapped their favorite vegetable pick in 2022, including Iowa, which selected broccoli this year instead of corn.
- Corn Continues to Grow: Despite Iowa's rebuff of corn, 11 states selected corn as their favorite veggie in 2022. A 37 percent increase in popularity from 2021.
- Kids Crave Veggies: Contrary to popular belief, more than two-thirds of parents surveyed (68 percent) say their kids enjoy eating vegetables.
The survey of 5,321 American consumers ages 18-94 was conducted from April 27 through May 9, and the users were recruited to take an online survey naming their favorite vegetable by a Suzy poll.
