Chiquita launches Likely the Best Snack Ever campaign

With its new campaign, Likely the Best Snack Ever, Chiquita is redefining what it means to snack smart. By stepping directly into the snack aisle, the brand is putting its iconic yellow fruit front and center—as a naturally sweet, mess-free option for everything from lunchboxes and gym bags to road trips and gaming setups. This campaign marks a confident return to product-centric storytelling, reminding consumers that amid a sea of crumbs, sticky fingers and plastic wrappers, bananas are the original grab-and-go snack.

"In a world where snacks are often overcomplicated, Chiquita bananas offer a naturally sweet, portable and naturally packaged alternative," said Juliana Furlan, director of marketing at Chiquita North America. "With 94 percent of Gen Z and millennials snacking at least once daily, the demand for cleaner, healthier and simpler options have never been greater. With this campaign, we're putting the product front and center and reminding people that sometimes the best snack is the one that's been here all along. We're not just joining the snack aisle—we're here to take it over."

The teaser campaign kicked off with a playful dare: Find a better snack. If you can. The challenge unfolded across social media through a series of "Banana Man" videos showing just how long Chiquita is willing to wait while you try—and fail—to beat the banana.

Likely the Best Snack Ever 

The campaign officially begins with the debut of its first hero video, bringing the banana to life as the ultimate snack icon through a playful, immersive visual treatment that gives viewers the feeling of diving directly into the fruit. The campaign will then roll out across multi-channel platforms—including digital, offline and out-of-home—tailored to each market.

The message at every turn celebrates what makes bananas so snackable: they're naturally sweet, mess-free and come with their own convenient, natural packaging. With 71 percent of consumers now grazing on smaller meals throughout the day instead of sticking to three square ones, Chiquita bananas are perfectly positioned for this new era of "snackification."

Throughout the campaign, additional short-form videos will roll out—each one inspired by a distinct snack moment: from movie night cravings to relaxing in the park under the sun, back-to-school chaos, and even a peaceful yoga and meditation escape. These fun, cinematic clips will be amplified through paid media campaigns and social media channels, complemented by continued support from influencers.

Chiquita shines through in every campaign detail—from satisfying "ASMR moments" that highlight the quiet, clean experience of peeling a banana, to limited-edition stickers with phrases like "100 Percent Natural Energy," "Melt-Proof Sweetness" and "No Mess No Stress.”

In-store activations will further bring the fun to life with surprise giveaways and promotions inspired by the campaign's playful spirit, creating real-world moments of engagement and delight right at the point of purchase in key global markets.