Chiquita joins the Los Angeles Marathon as official banana sponsor

Chiquita will be the official banana sponsor of the Los Angeles Marathon presented by ASICS March 16. As tens of thousands of runners take on the 26.2-mile Stadium to the Stars course, Chiquita will be there every step of the way, providing its iconic bananas at both the start and finish lines to help fuel participants.

With more than 25,000 runners expected to take on the course — beginning at Dodger Stadium and concluding near Avenue of the Stars in Century City — Chiquita will power athletes with an endurance snack to keep them going strong. The company said this sponsorship underscores Chiquita’s commitment to health, wellness and active lifestyles, making it a natural fit for one of the most celebrated marathons in the world.

“At Chiquita, we believe in providing natural, delicious energy to fuel everyday champions, and what better way to support that mission than by sponsoring the Los Angeles Marathon,” said Juliana Furlan, director of marketing for Chiquita North America. “As a brand, we are bananas for running — after all, bananas are a runner’s best friend, offering essential nutrients to keep athletes going, and we’re proud to be part of this milestone event that celebrates determination, endurance, and community spirit.” 

Beyond race day, Chiquita will bring fun and excitement to marathon weekend at the Health & Fitness Expo. Visitors can stop by Booth 263 to meet the beloved Banana Man, enjoy interactive experiences and grab some exciting gifts.

“I’m sure I speak for all our runners when I say that we’re thrilled to be partnering with such an iconic brand as Chiquita to offer delicious bananas, the iconic marathon snack,” said Murphy Reinschreiber, chief operating officer of The McCourt Foundation/Los Angeles Marathon. “Chiquita bananas and the Los Angeles Marathon are a perfect match.”