Promotable volumes of easy peelers will be available through October. Clementine shipments will wrap up around Week 30, but mandarin shipments will commence by Week 28, generating a solid stream of easy peelers throughout summer and into fall.
In light of COVID-19, the Citrus Committee has moved primarily online with its consumer and trade marketing campaigns. “With its strong immune-boosting benefits, citrus is experiencing heavy consumer demand," said Karen Brux, managing director of the Chilean Fresh Fruit Association. We’ll give this an extra push through social media outreach and online contests during the Chilean citrus season. We have more than 500,000 Facebook fans and more than 20,000 subscribers of our Fruits from Chile e-newsletter. These will be two key vehicles in communicating healthy, family-friendly ideas for using Chilean citrus throughout the day, whether easy peelers, lemons or navels.