The California Avocado Commission initiated its annual June is California Avocado Month marketing program with media outreach and announcement activities in May. The organization continues its What’s Inside a California Avocado advertising and social media campaign spotlighting the California difference and focusing on communication of locally grown and sustainably farmed, and now is doubling down with California Avocado Month marketing support throughout June.

In celebration of Disney and Pixar’s Inside Out 2, the National Mango Board and Disney have teamed up for an epic sweepstakes, offering fans the chance to win tickets to the premiere of the highly anticipated film, only in theaters June 14.

With the start of its 2024 grape season just a couple of months away, Pretty Lady Vineyards is ready to launch Applause, a brand new delicious green grape variety. The jumbo green seedless grape is crisp, bright and bursting with unique flavors. Applause will be available in stores starting in August 2024.

Pretty Lady Vineyards is a grower, packer and shipper of premium conventional and organic California table grapes. The company said from July through December customers’ expectations are exceeded with its grapes' size, flavor and quality.

Avocados From Mexico made its official debut at The National Restaurant Association Show to spotlight how fresh avocados are always good, easy to work with, and should be a staple on every menu.

Walmart recently committed to opening or converting more than 150 stores in the next five years – with its smaller Neighborhood Market format set to benefit. Two new stores, one in the Dune Lakes area of Santa Rosa Beach, FL, the other in the Vine City neighborhood of Atlanta, are the first to open under the new initiative.

Next month, The International Fresh Produce Association’s The Floral Conference – Miami will take place June 18. The conference will provide a fully immersive experience for the floral supply chain to explore six critical industry shifts.  Through an interactive schedule of events, attendees will connect with each other and with pivotal research on the shifts in consumer behavior and floral sales.