Brothers Produce expands its cold storage offerings
Brothers Produce, established in Houston in 1985, is expanding its line of cold storage services. Houston Cold Storage, the cold storage division of Brothers Produce, started as a primarily produce-based cold storage operation, but 2020 was all about the importance of the last mile opening up several new opportunities.
This year was an extreme growth year for the division, but it also laid the groundwork to pave the way for the future of its cold storage division. "We found ourselves getting into more and more items helping other brands complete their last mile," he said. "The most significant segments we saw growth and opportunity in were beverages, proteins, floral, ice cream and several other retail-based items. The last mile, as we saw in 2020 and still today, is broken. We have all the tools, vision, and dedication to not only be the bridge in these times but be a long-term last-mile management solution needed for the long haul."
"We have quickly seen the Houston Cold Storage brand evolve and flourish the way the Brothers Produce brand has over the years," said Brent Erenwert, CEO of Houston Cold Storage and Brothers Produce. "Companies die, and brands live forever."
This lesson was very prevalent in the last 18 months.
Effective immediately, Houston Cold Storage will begin offering new last-mile solution services. This new line of services, as mentioned above, will focus on helping hundreds of brands across the supply chain reach their final destinations, thus executing their last mile. The last mile is the most critical in the race; without it, the product sits dormant.
"In a world where 5g is replacing 3g we feel we believe we are bringing a 5pl service to a 3pl sector," Erenwert said. "The network and partnerships we have built throughout our history enable us to be an all-in-one solution to emerging or existing brands. The last-mile is a term used in supply chain management and transportation planning to describe the last leg of a journey comprising the movement of people and goods from a transportation hub to a final destination. The last mile wins the race. Without it, you are still holding a product with no buyers."
The company covers all facets of the supply chain, from the inbound freight, the outbound freight, the customer's door, marketing of the product, selling the product, and even putting the products on the retail shelves. "We feel the solutions we offer will help brands shift their focus to growing their sales and away from worrying about storage and distribution," Erenwert said.
With multiple temperature zones, a fleet of over 120 trucks, multiple cross docks, as well as national partners, the company can now not only assist its market, but the national level as well. It is currently taking on new affiliates across the United States to be a part of its storage network.