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Broccoli vs. carrots, the new East Coast–West Coast rivalry

Green Giant released the findings from its annual Favorite Veggie Survey. Broccoli secured the No. 1 spot, yet again, as America's favorite vegetable, followed by carrot and corn. The brand polled over 5,000 Americans in an open-ended survey timed to National Eat Your Vegetables Day (June 17).

Although broccoli remains America's favorite, the popularity of corn substantially increased over the past year. Additional survey findings include:

  • Broccoli ignites Americans' taste buds — 100 percent of consumers surveyed who picked broccoli as their favorite vegetable noted 'taste' as a top factor in making their selection.
  • Carrots most coveted on the West Coast — The East Coast predominantly prefers broccoli, whereas the West Coast primarily chose carrot as the favorite veggie.
  • Corn is popping — Compared to survey data from 2020, seven times more states selected corn as a favorite in 2021. And while broccoli is America's favorite vegetable, according to the general population survey, corn is the runaway favorite vegetable among Americans ages 55-72.
  • Farewell to these old favorites — Tomato and cucumber were noticeable favorites in 2020 that didn't make the favorites list in 2021.
  • Broccoli: the favorite, but falling fast — From 2019 to 2021, the number of states selecting carrot as the favorite vegetable has increased 500 percent; meanwhile those selecting broccoli has decreased 23 percent.

Survey Data Compilation: 5,366 American consumers ages 18 to 72 agreed to take a survey naming their favorite vegetable.  The survey was conducted from April 28 through May 11 and the users were recruited through a Suzy poll.

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BelleHarvest, one of Michigan’s oldest grower-owned distributor of fresh apples has acquired Michigan Fresh Marketing, one of the leading produce sales organizations in Michigan. The… Read More

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