In a testament to a shared vision for sustainability, key retailer partner The Giant Co. will be the first to introduce the product across all 190 stores. The decision to partner with Giant is driven by the shared focus on sustainability by all three companies.
“We are excited to bring more locally grown spinach to our consumers year-round," said Matt Novosel, category manager at The Giant Co. "Spinach is an important part of our salad assortment and the freshness we can deliver with this program is exactly what our consumers want.”
This is the latest in a series of strategic growth moves for BrightFarms. Earlier this year, BrightFarms announced the development of four massive new regional greenhouse hubs in response to surging consumer demand, which are expected to set BrightFarms up for tenfold revenue growth by 2025. Construction of three of these hydroponic farms, each with a 40-acre footprint and the ability to produce nearly 30 million pounds of leafy greens per year and 250 local jobs, is already under way to truly create a new, indoor-grown salad supply chain on the East Coast and central U.S. and meet the growing demand for locally grown, fresh produce.