Brighter Bites, Lakeview Farms bring heat to fundraiser

Brighter Bites partnered with Lakeview Farms to host Peppers with a Purpose at IDDBA’s 60th trade show to raise funds and awareness for the nonprofit’s mission.

The event included a spinning wheel of different peppers ranging from mild to hot, which each participant had to spin the wheel and take a bite of the pepper selected. The hotter the pepper, the more money raised for Brighter Bites, which totaled $25,000 at the end of the event.

“To support Brighter Bites, we invited hundreds of individuals to our booth at the Houston IDDBA show, to join us in raising funds,” said Tom Davis, CEO of Lakeview Farms. “Fresh and healthy food is our world and raising $25,000 to put fresh food into the homes of people who need it most, is meaningful to us. We’re proud to partner with Brighter Bites!”

Furthermore, Fresh Cravings, Rojo’s and La Mexicana Salsa — brands under the Lakeview Farms parent company — highlighted the “Salsabrate The Good” campaign,  which shares the stories of like-minded organizations in communities served to make a positive impact together. Brighter Bites was featured in one of the videos, showcasing its mission to support under-resourced communities by providing fresh produce and nutrition education.

“Partnerships like the one we’ve created with Lakeview Farms and their brands enables our work to come to life and get fresh food into the hands of children and families faster than if we were doing it alone,” said Rich Dachman, CEO of Brighter Bites. “At the end of the day, it’s all about the industry working together to better the eating habits and consumption of fresh food among consumers, and we are so grateful to be doing this work with Lakeview Farms.”