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Brighter Bites auction raises $56K during IFPA Foodservice Conference

Last week, Brighter Bites, a Houston, TX-based nonprofit providing under-resourced families with fresh fruits and vegetables and nutrition education, hosted a virtual wine event, Wine for a Cause, as part of the International Fresh Produce Association Foodservice Conference held in Monterey, CA.

The organization showcased a virtual wine cellar for trade show attendees to bid on items ranging from single bottles and wine cases to winery tours and tastings. All proceeds will be used to provide Brighter Bites with the produce and nutrition educational resources to impact more families across the country.

“To all that donated and purchased wine during our Wine for a Cause event, we thank you for making it such a success,” said Rich Dachman, CEO of Brighter Bites. “Seeing our industry come together at the IFPA Foodservice Conference to help an important cause that we take so seriously encourages and strengthens our mission, and we look forward to the next opportunity to do so again.”

The Wine for a Cause virtual auction included multiple donors resulting in $56,805 total donations. This closing reception and virtual wine auction would not have been made possible without the support from a number of industry leaders, including IFPA and in particular, D’Arrigo New York who generously donated $10,000 for the cause. With the low cost associated with the event, Brighter Bites was able to keep nearly every dollar raised. The event was completely digital and emphasized its free registration and high-end wines and experiences.

This fall, Brighter Bites will be celebrating its 10th year of providing fresh fruits and vegetables along with nutrition education to families throughout the country. Beginning in Houston in 2012, the organization has now grown to serving families and students in food deserts across nine major metropolitan areas with over 50 million pounds of fresh produce.

Photo: Rich Dachman, Christina Blick and Amy Priebe of Brighter Bites.

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