Auerbach provides flexible link in Peru deal
Maurice A. Auerbach Inc. in Secaucus, NJ, has been importing Peruvian asparagus directly for over 20 years.
“We have a long track record in the deal,” said Paul Auerbach, president. “Prior to the Peruvian deal, we were big importers of Chilean asparagus. Then the Peruvian deal replaced all the other South American asparagus sources and we moved with the deal, but with some of the same partners. Our relationships date back a long time.”
While Auerbach may not be one of the biggest importers, the company prides itself on being close to the market. “It’s a big advantage that we’re in the Northeast and a big percentage of our customer base is here,” said Auerbach. “We market almost exclusively in the eastern part of the U.S. The Northeast provides our strongest sales and we always have inventory for the market.”
Being a direct importer so close to the market affords flexibility that others may not have. “Our ability to be responsive to customer needs is high,” said Bruce Klein, director of marketing. “A customer can call us up and we can deliver specifically to their needs and timeframe. We can react quickly because we’re in the same geographic location.”
The asparagus import deal enables Auerbach to maintain quality and freshness as well. “We have inventory on hand but since we import ourselves we know the freshness and specs very well,” said Auerbach. “We’re able to work with our exporters on maintaining consistency and quality.”
Auerbach noted the company has a 52-week per year asparagus deal, just like for garlic.
“Regardless of the source, we always have some type of product in house,” he said. “Having a strong presence in both northern and southern Peru gives us more flexibility in sourcing in the event of changes in weather or available. We have accessibility to product, and it’s very even throughout the year. Even in short periods, we can cover our contracts and deals.”