RETAIL VIEW: Produce signage is an important decision with little empirical data to guide process
RETAIL VIEW: Produce signage is an important decision with little empirical data to guide process
A good-sized U.S. grocery chain redid its produce signage a couple of years ago at a cost that probably came close to a half-million dollars -- if not more.
"We did our research, got numerous bids and made our choice," said this chain's vice president of produce, who requested anonymity because going through the channels to get approval for public comments is a time- consuming process.
"We did our research, got numerous bids and made our choice," said this chain's vice president of produce, who requested anonymity because going through the channels to get approval for public comments is a time- consuming process.