The California Table Grape Commission added two marketing managers, Darlene Avila and Stephanie Soto, to the marketing team.

Avila joins the commission as the digital marketing manager and will focus on developing and implementing digital promotions in partnership with retail marketing teams and shopper apps offered by third party providers. She is a graduate of California State University-Fresno with a bachelor’s degree in business administration – marketing.

Growing broccoli in Florida has its challenges, as the climate can be unpredictable. Despite that, Smith’s Farm has worked hard to develop varieties and growing practices to minimize risk associated with wild weather fluctuations that can crop up during the season.

This year was no exception to those challenges, according to Tara Smith Vighetti, president of Smith Farms Sales, which just wrapped up its Florida broccoli production for the season.

FlowerTrials once again welcomes ornamental horticulture professionals from around the world in week 24. From June 13 to 16, no fewer than 60 breeders of pot and bedding plants will present their innovations, impressive product ranges and creative concepts. For growers, FlowerTrials showcases the latest novelties for the upcoming season with experts on hand to provide cultural support.

Azusa, California – Welcome back to the garden! Spring is just around the corner and Monrovia is offering a new way to jump-start your season. The new Ultimate Spring Planning Guide has everything you need to spark creativity and develop the outdoor living space of your dreams.

Frutura has signed a licensing agreement with The Coca-Cola Co. This is the first time The Coca-Cola Co. has licensed one of its brands for use within the fresh produce category. The deal allows Frutura to use Minute Maid and Simply brands, which will be exclusively deployed by Frutura’s Dayka & Hackett LLC.

ProAmpac, a leader in flexible packaging and material science, joined with Scotts Miracle-Gro, Metropolitan Tea and Purition to celebrate receiving five 2023