Industry Viewpoint: Reach consumers for National Fruits & Veggies Month
By
Katie Calligaro, director of Have A Plant Marketing & Communications, Foundation for Fresh Produce
Industry Viewpoint: Reach consumers for National Fruits & Veggies Month
By
Katie Calligaro, director of Have A Plant Marketing & Communications, Foundation for Fresh Produce
As an industry, we want consumers to eat more produce — at every meal and snack, each and every day. Unlike other food industry players, there is strong public health support behind motivating individuals and families to eat more of our products. Only about 20 percent of consumers eat recommended amounts of fruits and 25 percent don’t eat any.