Red Sun Farms demanding stronger presence in the market with new logo
Red Sun Farms, a vertically integrated high-tech greenhouse grower with locations in Canada, the United States and Mexico, responded to customer demands for more visible branding in the retail environment.
The new logo incorporates the iconic butterfly while maintaining bright, bold colors that honor the history of the brand, ensuring continuity and consistency. Its modern refresh reflects growth and innovation that reenforces a positive and progressive brand identity.
This striking move comes shortly after the company’s graphic refresh launch, which centers its design around visibility and transparency to Red Sun Farms high-tech tomatoes, peppers and cucumbers. The organizations focus on these design enhancements are all about the clarity and authenticity of its produce while maintaining the highest in quality and flavor year-round.
This courageous move was the result of market research, retailer feedback and consumer inquiries designed to improve customer connection to the brand, and to encompass future growth opportunities of the company.
“As the brand continues to grow in both retail and trade events, it was clear that we also needed to evolve our logo to better represents who we are today, while encompassing the possibilities of where we will grow our business tomorrow,” said Carlos Visconti, CEO of Red Sun Farms Canada & the USA. “We continue to invest in our future and our brand to better support our customers.”