Pure Flavor Introduces a Sweeter Snacking Tomato: The Story of Cloud 9
Leamington, ON. - Pure Flavor® is growing a sweeter snacking tomato that will give consumers “a tiny taste of heaven™”, regardless of the season.
Cloud 9® Bite-Sized Fruity Tomatoes are a variety of grape tomato exclusive to Pure Flavor® in North America. More than a simple grape tomato, Cloud 9® has a compelling origin story that shows it has the potential to give consumers a fresh healthy snacking experience.
The Cloud 9® story begins in the greenhouse; it’s a variety with very distinct characteristics – bright burgundy color, a rounded teardrop shape, and super sweet fruity taste. Early on in product development, Pure Flavor® recognized that a highly detailed growing process would be required to bring out the best of what the variety has to offer.
Growers are able to control every aspect of the plant’s growth journey thanks to Pure Flavor’s® advanced, sustainable greenhouse growing technology. With precise control of everything from the climate of the greenhouse to the exact nutrition & plant specific irrigation, Pure Flavor® ensures this unique variety thrives year round in multiple growing regions throughout North America.
Chris Veillon, Chief Marketing Officer at Pure Flavor®, says the second chapter in the Cloud 9® story, the selection process, is an important step in ensuring consumers enjoy the premium flavor of a snacking tomato with the sweetness they crave and quality they deserve. Once the fruit has grown to maturity and is ripe for picking, growers are trained to carefully hand-select the tomatoes following very specific tomato criteria.
“To bear the Cloud 9® name, every tomato has to meet the highest standard. We have a very detailed selection process to make sure that every pack consumers purchase contains that bite-sized blast of fruity flavor in every bite,” said Veillon. “The consistent quality in each pack is truly a testament to our family of growers and their passion for excellence.”
Chris went on to further explain that to meet the Cloud 9® Standard, each tomato has to shine with a bright burgundy hue, which indicates that they’ve reached peak sweetness, and should have a consistent rounded teardrop shape that is one of the hallmarks of the variety. With the sweet, fruity flavor of these new snacking tomatoes, Pure Flavor® hopes to inspire consumers by making life’s sweetest moments even sweeter.
When developing the new product before the global pandemic, Pure Flavor® asked elementary school students to taste the new variety and share what they thought. The kids quickly learned that these are no ordinary grape tomatoes. They candidly noted how super sweet they are while comparing the flavor to watermelons, strawberries and even candy!
Veillon says that the students’ early feedback supports survey data Pure Flavor® gathered during trials and as a part of their Love For Fresh campaign in the fall. More than 14,000 surveys were completed during the campaign.
“There’s no doubt that people are craving a sweeter health snack now more than ever,” said Veillon. “Our R&D Team has been developing this new product for two years and the response so far has been overwhelmingly positive. Cloud 9® couldn’t come at a better time.”
In one Love for Fresh survey the Pure Flavor® Strategic Marketing Group conducted, the survey focused on the snacking habits of over 600 respondents; 40% of people said they snack because they crave something sweet and 70% are either very likely or somewhat likely to snack on tomatoes.
In another survey aimed at learning consumers’ home cooking preferences, 70% of respondents shared that they cook five or more meals per week at home. Veillon said that Cloud 9® is a premium snacking veggie that doubles as showstopping cooking ingredient, making it easy for consumers to enjoy gourmet homecooked meals. Product versatility is key in this instance; from snack, to appetizer for full meal ingredient, Cloud 9® does not disappoint.
“This tomato is so much more than a salad topper. We’re going beyond the package to ensure consumers connect with this unique, premium product in a way that inspires them to do more in the kitchen,” said Veillon. “Our team has been very busy in our Recipe Development Kitchen creating sweet & savory dishes of different styles and cuisines. Each recipe is designed to showcase the qualities – the vibrant color and fruity taste – that make Cloud 9® a unique experience.”
For Veillon, that unique experience comes from more than just the variety itself – in the end, it all comes back to the dedication Pure Flavor’s® family of growers have for their craft.
To learn more about Pure Flavor® and the new Cloud 9® Bite-Sized Fruity Tomatoes, visit the website.
Pure Flavor® recently received the prestigious Superior Taste Award Certification from the International Taste Institute (Brussels, Belgium) for the Cloud 9® Tomato.