Nature Fresh Farms and the hardest harvest
Nature Fresh Farms has released a 22-minute documentary offering an inside look at its operations during the COVID-19 outbreak centering around the experiences of its guest workers.
The film focuses on the guest workers that have come to Canada as an opportunity to work, and for some a way to provide for their families. The documentary captures the personalities and perspectives of several guest workers, giving them a platform to share their experiences over the past summer but also speak about their overall time at Nature Fresh Farms.
“People are going to get a lot out of this documentary, no matter how familiar they are with agriculture,” said John Ketler, vice president. “Even if you’re familiar with guest workers and how valuable they are to our food system, it’s not often that you get to hear from them directly about their experiences and dreams, or their perspectives on the program they’re an integral part of. Their voices deserve to be heard.”
The guest workers that have chosen to come to Canada have had to make personal sacrifices in order to work here while being away from their families for months at a time, Nature Fresh Farms understands the importance of creating a supportive and safe living environment to help make the transition easier. The company hopes this documentary clears up any misconceptions people may have had regarding the treatment of its employees and that there is no question if it truly values, supports, and cares for its team.
“Transparency is one of our company’s key pillars. Whether we are talking about how we grow our Tomatoes, or how we treat our team, we’ve always been an open book,” said founder and President Peter Quiring. “We hope this documentary will help us continue to be fully transparent about who we are and what we stand for, as well as help us share the details of what happened at our farm this summer.”
In addition to the documentary, Nature Fresh Farms released an information page on its website to provide additional information answering some frequently asked questions about its guest worker program and introduce a few of the individuals participating in the program.