Magic Sun Farms expanding marketing efforts in 2022
Magic Sun Farms believes that growing in high-tech greenhouses allows the company to produce the best-tasting, highest-quality tomatoes and bell peppers, while keeping a small overall footprint and using the least possible natural resources.
“As our slogan says, we are good from the roots,” said Laura Huerta Morones, marketing manager for the Richmond, VA-based company. “We grow 100 percent Mexican crops, which we care for with love and passion from the seed to the fruit, and we harvest, pack, and distribute with pride to our customers.”
With a combination of six hydroponic greenhouse locations, all at high elevation in five different states in Mexico, the company is uniquely positioned to provide superior supply and quality 365 days per year.
“We are committed to doing all we can to grow our business relationships with our retail and wholesale partners,” Huerta said. “We value the trust they have put in us, and we want to win on their scorecards and grow alongside them. Beyond that, we have the volume and infrastructure to expand to more supermarket and foodservice customers in the U.S. and Canada.”
This year, Magic Sun Farms will be expanding its marketing efforts, participating in more trade shows, and improving its supply chain to continue providing the best service to all customers.
“The increase in the cost of raw materials is a major challenge we are facing,” Huerta said. “Fuel, supplies, packaging, and labor are all significantly up in cost and the wholesale price of tomatoes has not fully reflected that inflation. Another challenge is to take care of our most important natural resource, water. High-tech greenhouses using systematic irrigation can use up to five times less water than open field cultivation.”
As demand for organic produce has increased, Magic Sun Farms has continued to expand its organic availability year-over-year.
“I think everybody requires three things to have success: attitude, social responsibility and love for what you do,” Huerta said. “Greenhouse-grown produce offers the best freshness, appearance and flavor. The crops are protected from bad weather and pests that could lead to a less-than-perfect tomato or bell pepper. The plants receive the exact level of nutrients that they need, the temperature is ideal both night and day, and the bumble bees provide excellent pollination. The crops are monitored constantly and any needed adjustments can be made immediately.”
Colored bell peppers have become a big portion of what the company harvests, and it is excited to begin its second year for that crop.
“It is always a risk to start a new crop, but we feel bell peppers have been a major success for us,” Huerta said. “We are looking forward to using our investments and experience to build on that success in the upcoming season.”