BrightFarms' new state-of-the-art greenhouse driving sustainable ag

BrightFarms and its parent company Cox Farms recently celebrated the opening of its newest greenhouse in Macon, GA. The facility is among the most advanced in the state.

The grand opening event featured interactive tours of the new Cox Farms Discovery Center, an expert-led panel discussion on the future of food and an inside look at how BrightFarms is redefining freshness, innovation and accessibility.

"Georgia has been home to Cox since 1939, and we're proud to deepen our roots in the state through this significant investment," said Steve Bradley, president of Cox Farms. "This greenhouse is creating jobs, expanding economic opportunities and supporting sustainable agriculture. We are committed to generating long-term value for our communities, employees and partners by increasing access to fresh, locally grown produce and fostering workforce development."

The Macon facility, powered by advanced, state-of-the-art greenhouse technology and now fully operational with eight acres under glass, began shipping produce to retailers in late 2024. It represents a significant investment in Georgia's agricultural industry and workforce. The greenhouse has the capacity to serve the entire Southeast, having already created more than 125 new jobs and supporting workforce development throughout Macon and surrounding communities. Following the successful openings of the greenhouse hubs in Texas and Illinois, the BrightFarms Macon facility marks the company's third major greenhouse since the summer of 2024.

"We're excited to mark the opening and impact of our first greenhouse in Georgia with an immersive and educational experience," said Kelvin Hill, general manager of BrightFarms's Macon greenhouse. "This celebration is more than a ribbon-cutting — it's a chance to showcase how we're prioritizing sustainability, investing in local talent and expanding access to fresh, locally grown produce across the Southeast."

At present, the Macon site is designed to produce approximately 22,000 pounds of lettuce per day, helping reduce food miles and improve food security in the region. It currently houses eight acres of growing space, with an additional 24 acres to be developed on the property as demand builds. This will add to the more than 700 acres of indoor farming in operation by Cox Farms.