dVida will be spotlighting its fresh tropical category, mango, yellow and red dragon fruit, ginger, lime, malanga and golden berries, alongside its dried offerings of mango, banana and dragon fruit while at Viva Fresh at booth No. 408.

Organically Grown Co., a leading marketer and distributor of certified organic produce, has acquired Johansen Ranch, a historic family farm in Orland, CA. The acquisition reflects OGC’s mission to protect organic farmland, support sustainable farming practices and secure a supply of premium organic citrus for generations to come.

Wegmans Food Markets launched its new and improved website and mobile app, designed to offer a personalized digital shopping experience.   

The organic produce sector is seeing unprecedented sales, with sales reaching $9.5 billion in 2024, according to the Organic Produce Network’s State of Organic Produce 2024 report. That number represents a remarkable 5.7 percent increase from the previous year.

In his annual State of the Industry Address, Canadian Produce Marketing Association President Ron Lemaire called on the fresh produce industry to move from a mindset of resilience to one of proactive transformation amid global instability, trade disruptions and changing consumer demands.

Speaking at the sold-out CPMA 2025 Trade Show and Convention, Lemaire emphasized the need for unified advocacy, agile adaptation and bold investment in innovation to ensure the continued strength of Canada’s fresh produce sector.

This Cinco de Mayo, Avocados From Mexico is putting guacamole at the center of every table with a new strategy that highlights what makes the holiday so special — the food — with the vibrant flavor that only avocados can offer. The number one selling avocado brand in the U.S. is set to become the top-of-mind food brand for the occasion, as the perfect ingredient for Cinco celebrations with unique authenticity and freshness. This idea comes to life in the brand's Guac Makes the Fiesta campaign, inviting consumers to get excited and plan ahead with plenty of fresh Avocados From Mexico.