“Counting on a Systems Approach is a key factor to improve the competitiveness of part of the volume of table grapes from our country in the American market,” said Andro Vidal, commercial manager of Exportadora Subsole de Chile. “So knowing the details of the agreement and the specific scope of this process that has been worked on for more than 20 years is essential. The Global Grape Convention 2024 will be a good opportunity for information and analysis.”
The objective is to promote cooperation and the exchange of ideas and commercial activites, marketing, and consumer and logistics trends, among other relevant advances, such as the systems approach, in a program between 8 a.m. and 5 p.m. where the main experts and key actors share past, current and future scenarios to call for collaboration in the success of the coming seasons.
“Addressing together the challenges we share as an industry will not only strengthen the position of each one in the region and in the global market, but will also ensure a sustainable and prosperous future for the production and marketing of grapes in Latin America and the world from now to 2035,” said Gerd Burmester, director of Vecs Perú. ”Thus, this event is eagerly awaited by the entire grape industry globally."
The Global Grape Convention will be held Thursday, August 8 at the Casino Monticello Events Center in Chile and is organized by Yentzen Group and with the collaboration of the Fruits of Chile Table Grape Committee and the Association of Table Grape Producers of Peru.