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Fruit Royale provides year-round grapes

By
Keith Loria

Fruit Royale Inc. stands as a seasoned grower shipper specializing in table grapes. The company collaborates closely with its contracted growers, overseeing every facet of fruit production—from cultivation and packaging to cooling, storage, logistics and sales.

“Grapes are our expertise,” said Louie Galvan, the managing partner of Fruit Royale. “With an annual yield exceeding 2 million cases, we ensure a steady supply of premium-grade grapes sourced globally throughout the year.”

Headquartered in Delano, CA, the company maintains a meticulous focus on delivering top-notch products consistently to its valued customers.

Fruit Royale’s spring Mexican season normally runs May 5 - July 5, and typically dovetails perfectly into its California start of on or about July 7.

Grapes from Mexico and other parts of Latin America help keep U.S. retailers competitive, Galvan noted. “They provide the year-round opportunity to have fresh great tasting grapes in front of the customer,” he said. “Bigger, better tasting fruit makes developing a loyal grape customer easier and easier every year.”

Not that it’s all easy. When it comes to the challenges to procuring Mexican and/or Chilean grapes, Galvan points to logistics as being the top issue.

“There are a lot of moving pieces to try and coordinate,” he said. “Plus, costs are rising. In general, all production costs have skyrocketed and we do expect that to be reflected on pricing.”

Branding is an important consideration for Fruit Royale and it’s increasing across the grape industry.

“We like to think of it as just another marketing opportunity,” Galvan said. “Whether it be private labeling to build on customers’ loyalty programs or our own branding to continue reputation building behind our year-round recognition of fine tasting fruit, it’s something we will focus on. Consistency with recognition helps keep them coming back.”

With varietals being in constant flux in the grape industry today, Fruit Royale plans to introduce new varieties seasonally in 2024.

With extensive experience in the grape industry, Galvan recognizes the significance of staying abreast of current trends and meeting customer demands effectively.

“We’re witnessing a surge in popularity of new grape varieties,” he said. “It’s a vibrant array of colors, shapes, flavors and sizes. This era presents an exciting opportunity to be involved in the grape category.”

Keeping this objective in focus, the company is actively seeking avenues to expand and enhance its business operations. Hence, Fruit Royale’s strategy revolves around increasing collaboration with grape varieties that have the potential to drive category growth.

“Education is key,” Galvan said. “The more informed the customer is about what they are buying, the more fruit they will buy. Whether it’s educating the customer on varieties, distinct flavor profiles in association with those varieties or regions of production. The more the customer knows about the fruit the more they relate to the process.”

With grape sales experiencing a steady surge, Fruit Royale is confident in its winning formula to maintain its leadership in the category.

“Our company remains dedicated to offering a comprehensive range of grape products year-round, serving our global clientele with a convenient one-stop solution,” Galvan said.

Keith Loria

Keith Loria

About Keith Loria  |  email

A graduate of the University of Miami, Keith Loria is a D.C.-based award-winning journalist who has been writing for major publications for close to 20 years on topics as diverse as real estate, food and sports. He started his career with the Associated Press and has held high editorial positions at magazines aimed at healthcare, sports and technology. When not busy writing, he can be found enjoying time with his wife, Patricia, and two daughters, Jordan and Cassidy.

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