Fruit Royale Inc. has been active in the production of premium table grapes in the San Joaquin Valley since 2004, working directly with its contracted growers on all aspects of fruit production—growing, packing, cooling, storing, logistics and sales.
“California is a vital link in our year-round offerings and represents over 1.2 million packages from July through December,” said Louie Galvan, Fruit Royale’s managing partner. “Fruit Royale continues the excitement with new bigger better more flavorful varieties every season. It’s a constant revolving door of flavor.”
California grapes have been the company’s mainstay for more than 20 years and has seen the biggest evolution in the varietal carousel it’s been driving for the entire time.
“We continue to focus on new upcoming varieties being offered from the likes of Italy, South Africa and Chile to stay on the forefront of the storefront,” Galvan said.
Success, he added, comes from communication and trust in the process and those have always been keys to the company’s business model.
The grape industry had some big challenges last year, but Fruit Royale relied on its experience and know-how to still enjoy a healthy season.
“Last year was the year of Hurricane Hillary and we were dealt with ‘never before seen’ biblical issues,” Galvan said. “We were able to navigate smoothly and provide a seamless supply to our valuable partner customers.”
So far, 2024 is looking a great deal better.
“Crops look fantastic and Mother Nature has been kind leading up to what has been an extremely hot summer so far,” Galvan said. “We are in the thick of things dealing with higher than normal heat, affecting different grapes in different ways.”
Fruit Royals services retail, wholesale and foodservice customers globally and its reach is untethered throughout the world.
“Our secret remains the same—treat your customers as partners, and together we can sail any storm,” Galvan said.
Sustainability is one area of the business that is very important to leadership at Fruit Royale.