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Fruit Royale anticipates bigger and better grape season

By
Keith Loria

Fruit Royale Inc. has been active in the production of premium table grapes in the San Joaquin Valley since 2004, working directly with its contracted growers on all aspects of fruit production—growing, packing, cooling, storing, logistics and sales.

royale“California is a vital link in our year-round offerings and represents over 1.2 million packages from July through December,” said Louie Galvan, Fruit Royale’s managing partner. “Fruit Royale continues the excitement with new bigger better more flavorful varieties every season. It’s a constant revolving door of flavor.”

California grapes have been the company’s mainstay for more than 20 years and has seen the biggest evolution in the varietal carousel it’s been driving for the entire time.

“We continue to focus on new upcoming varieties being offered from the likes of Italy, South Africa and Chile to stay on the forefront of the storefront,” Galvan said.

Success, he added, comes from communication and trust in the process and those have always been keys to the company’s business model.

The grape industry had some big challenges last year, but Fruit Royale relied on its experience and know-how to still enjoy a healthy season.

“Last year was the year of Hurricane Hillary and we were dealt with ‘never before seen’ biblical issues,” Galvan said. “We were able to navigate smoothly and provide a seamless supply to our valuable partner customers.”

So far, 2024 is looking a great deal better.

“Crops look fantastic and Mother Nature has been kind leading up to what has been an extremely hot summer so far,” Galvan said. “We are in the thick of things dealing with higher than normal heat, affecting different grapes in different ways.”

Fruit Royals services retail, wholesale and foodservice customers globally and its reach is untethered throughout the world.

“Our secret remains the same—treat your customers as partners, and together we can sail any storm,” Galvan said.

Sustainability is one area of the business that is very important to leadership at Fruit Royale.

“We are continually striving to accomplish those green needs for all our interests,” Galvan said. “We remain stewards of our precious and ever precocious resources and will continue to look for new alternative sources of energy and water.”

He believes educating the customer on what makes fresh fruit so unique is the best way to improve the sale of grapes at the retail level.

“The more informed the customer is about what they are buying, the more fruit they will buy,” Galvan said.

“Whether it’s educating the customer on varieties, distinct flavor profiles in association with those varieties or regions of production. The more the customer knows about the fruit the more they relate to the process.”

Thanks to its rich history, Fruit Royale aims to uphold its commitment to serving customers and to pass on its dedication and strong work ethic to future generations.

Keith Loria

Keith Loria

About Keith Loria  |  email

A graduate of the University of Miami, Keith Loria is a D.C.-based award-winning journalist who has been writing for major publications for close to 20 years on topics as diverse as real estate, food and sports. He started his career with the Associated Press and has held high editorial positions at magazines aimed at healthcare, sports and technology. When not busy writing, he can be found enjoying time with his wife, Patricia, and two daughters, Jordan and Cassidy.

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