Fresh Farms launches candy grape promotion

Fresh Farms is unveiling its latest campaign aimed at enhancing the candy grapes experience nationwide.

The Rio Rico, AZ-based grower-shipper said its candy grapes have been prominently featured in stores across the United States, reaffirming the company’s commitment to delivering high-quality produce.

Fresh Farms said the campaign focuses on creating visually engaging experiences that make selecting candy grapes a delightful and memorable experience for shoppers.

Known for their natural sweetness and delicious flavor without added sugars or artificial ingredients, candy grapes have become a favorite snack among consumers.

The goal of this campaign, according to the company, is to highlight the exceptional flavor of candy grapes and create a visually stimulating environment that enhances the overall consumer experience. Through eye-catching in-store displays, engaging food demos, and interactive elements, the aim is to make choosing candy grapes a fun and enjoyable process.

In addition to enhancing the in-store experience, Fresh Farms is rolling out customized print advertising that effectively communicates the unique qualities of candy grapes to consumers. This strategic approach is designed to capture attention and drive sales in retail environments.

“We’re excited to elevate the snacking experience with candy grapes,” said Charly Molina, creative director at Fresh Farms. “By combining exceptional flavor with engaging consumer interactions, we aim to establish a lasting connection between consumers and our brand.”