Four Star's Holiday grapes sidestep heat-related challenges
Four Star Fruit is looking forward to another strong Holiday grape season. Recognized for its exceptional sweetness and distinctive late-season profile, the Holiday variety is a highly sought-after seedless variety, easily identified by consumers nationwide. 
The summer heat wave will create challenges for some varieties, but Holiday is in the early stages of maturity, and the company is not seeing any roadblocks.
“We are looking forward to another great Holiday season with strong promotable volumes,” said Jack Campbell, president of Four Star Fruit. "Our team is fully equipped and ready to collaborate with retail partners to deliver an exceptional eating experience, driving robust consumer demand this fall."
Earlier this year, Four Star Fruit solidified its position as a front runner in the table grape industry with the recent acquisition from Agriculture Capital of Columbine Vineyards’ complete Holiday grape program. Under the terms of the acquisition, Four Star Fruit has exclusive rights to all brands, trademarks and DNA associated with the Holiday variety.
Holiday clamshells and bags are available upon request.
