"In addition to our organic Thomcords and other beloved varieties, we are excited to introduce an even more diverse and flavorful range of heritage grape varieties this season," said Bianca Kaprielian, CEO and founder of Fruit World. "Our commitment to sustaining family farms continues to inspire our efforts to delight our customers."
The organic program will also include Natural Flames, available in late July, followed by Natural Thompsons in early August. Additionally, Ribier, Grenache and other fun and colorful wine grape varietals that are well-suited for fresh consumption will be available. The company will also continue to ship conventional Kyoho grapes, particularly popular in Asian markets. As the grape season progresses, Fruit World will also offer stone fruit and summer citrus, ensuring a continuous supply of fresh and flavorful produce.
For the sixth year running, Fruit World is enhancing direct communication with consumers through its “text us” card initiative, Thomcord Tales. Each Thomcord retail unit contains a small card that shares Fruit World’s story and invites customers to send them a text. The team at Fruit World personally responds to all messages, fostering a closer connection with consumers and emphasizing their commitment to exceptional service.
In line with its commitment to environmental responsibility, Fruit World reintroduced fully compostable and recyclable packaging options. Moving from plastic poly bags to paper totes and recyclable clamshells, it is taking significant steps to minimize environmental impact throughout the supply chain.
Fruit World will showcase the season’s new varieties and its citrus and stone fruit programs at booth No. 621 at the Organic Produce Summit in July in Monterey, CA.
