“The revised estimate for the California crop is 71.9 million 19-pound boxes,” said Nave. “The last time the crop was under 75 million boxes was 1994.”
Noting that it is typical for California to ship over 65 percent of its crop after Sept. 1, Nave said that based on the revised estimate there are still over 45 million boxes of grapes the industry plans to ship. “Reaching consumers at retail stores is a major focus of the work done by the commission,” Nave said. “Partnering with retailers to get grapes on store shelves and to promote them to consumers is work that will continue throughout the season.”
Nave said that retailers understand the damage the storm caused and the many ways that labor costs will increase as a result.
“Retailers understand that even with skilled workers it will take more time to harvest much of the remaining crop and that accordingly, to keep grapes on the retail shelves throughout the fall the price paid to growers will need to be enough to make it worthwhile to harvest.”
Nave said the industry plans to continue assessing the situation in the weeks ahead, providing updates as needed, and that the commission will continue its retail promotion activities and consumer advertising campaigns throughout the season.