The International Fresh Produce Association launched a bold new campaign spotlighting fruits and vegetables as nature’s original prescription for better health, lower healthcare costs and longer lives. With headlines like “Before there were pharmacies, there were farms” and “Before there were co-pays, there were carrots,” the campaign delivers a direct message to U.S.

Tropical activity has remained calm in the Pacific basin with no potential formation expected this week. We are watching a low-pressure system that has the potential to become tropical disturbance later this week in the Gulf of Mexico.

Central and west-central Mexico are forecast to continue to receive significant precipitation through the week with long-range outlooks keeping the rains in the region into late July.

Fresh Del Monte Produce Inc. appointed Miles Fraser-Jones as vice president of sales and product management, deciduous and citrus (international) to strengthen global category performance.

Fraser-Jones will oversee North American sales and lead international sourcing and product management for the company’s deciduous and citrus categories. He will report directly to Danny Dumas, senior vice president of sales, product management and marketing for North America.

Stemilt recently welcomed a crew from CBS Sunday Morning for a behind-the-scenes look at a method one might not expect to be used for protecting cherry trees from rain during the summer. The segment featured Kyle Mathison, Stemilt owner and fourth-generation cherry grower, who explained how cherries can become waterlogged and prone to splitting if rain falls during the fruit’s maturation.

Green waste is an inevitable byproduct of floral design. Stem trimmings, petals and blooms that don’t make it into arrangements accumulate daily as shop owners craft beautiful designs for their customers. Fortunately, composting offers a practical, environmentally responsible way to manage this organic waste and reduce harmful emissions.

Naturipe Farms announced a banner year for domestically grown blueberries, driven by exceptional volume, premium quality and record-setting demand — especially for its proprietary varieties Envoy and Keepsake. These mature, flavor-forward varieties are now being harvested at scale, marking the first year of substantial domestic volume and offering retailers and consumers some of the best blueberries to ever hit the market.