California Giant tracks consumer behavior on traceability pilot
California Giant tracks consumer behavior on traceability pilot
WATSONVILLE, CA -- California Giant Berry Farms has a new look on its
four-pound clamshell labels this year.
The company is testing the item-level traceability program offered by HarvestMark to evaluate the overall system from the field through distribution. This marks the second season the company is working with the HarvestMark program, adding a valuable consumer component to the process.
The company is testing the item-level traceability program offered by HarvestMark to evaluate the overall system from the field through distribution. This marks the second season the company is working with the HarvestMark program, adding a valuable consumer component to the process.