California Avocado Commission ready to celebrate milestone at IFPA show
The California Avocado Commission team is in final preparation mode for the much-anticipated International Fresh Produce Association’s Global Produce & Floral Show that will be held at the Orange County Convention Center in Orlando, FL. The show will take place Oct. 26-29, and commission representatives will be available throughout the event and in booth No. 2343 on the expo days.
“We are excited to greet California avocado customers and colleagues in person and very pleased that the California Avocado Commission’s new president, Jeff Oberman, is on board with us in time for the inaugural show,” said CAC’s Vice President Marketing Jan DeLyser.
At the show IFPA will be honoring the California Avocado Commission and other organizations for 50 years of exhibiting at the annual PMA convention and now the IFPA Global Produce & Floral Show. This support includes exhibits prior to 1978 when the commission was the California Avocado Advisory Board.
At this year’s event CAC will be previewing plans for the California avocado 2023 season. While it is too early to accurately predict the crop size and timing, peak availability of the Golden State avocados is expected to be spring through summer.
“The commission has new data to share from the 2022 California Avocado Tracking Study and will show that ‘the best avocados have California in them’ advertising support encourages consumer demand,” said DeLyser.