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Bako Sweet sees strong sweet potato harvest ahead of IFPA show

Bako Sweet will showcase its high-quality sweet potatoes and the company's commitment to sales-driven strategies and value-added product lines at the Global Produce and Floral Show in Anaheim, CA, in booth No. 4083.

The brand’s harvest season has been off to a promising start, despite the cold and wet conditions that followed the winter months. The standout feature of this year's harvest is the remarkable range of sizes to meet each pack style, a testament to the dedication of the brand’s growing practices. As the harvest season reaches its halfway mark, concluding mid-November, all signs point to a slightly higher yield from last year.

“We expanded acreage this year and have been really pleased with the quality and sizing of the crop so far this season,” said Matt McCort, executive vice president of Bako Sweet. “We're committed to meeting the growing demand for Bako Sweet products and have plans for continued growth in our value-added business from the ground up."

As Bako Sweet prepares for the upcoming Global Produce Show, the team is excited to present the full line of products to attendees. This is an excellent opportunity for retailers to engage with Bako Sweet and discuss promotional and merchandising strategies for both the holiday season and the year ahead.

Susan Noritake, director of sales at Bako Sweet, emphasized the brand’s commitment to making sweet potatoes a year-round culinary delight: "While sweet potatoes are traditionally associated with holiday feasts, our focus is on 'sweetening your every day.' We're working closely with retailers to merchandise our products in a way that supports year-round sales."

Bako Sweet's goal at the Global Produce Show is to showcase the versatility of sweet potatoes and provide creative ideas for incorporating them into daily meals. The brand firmly believes that sweet potatoes should transcend their traditional role as a holiday treat and become a year-round staple in every kitchen.

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