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Spice World celebrates 75th anniversary with Recipe Road trip, $75K in donations

Spice World is celebrating its 75th anniversary with a virtual, cross-country Recipe Road trip, $75,000 in donations to regional non-profits to address food insecurity and a chance to win a flavor-focused vacation to New Orleans. The company is sharing the legacy of Andy (Pops) Caneza founding the company in 1949 after his return from European duty during WWII and the brand’s significant journey over 75 years.

Consumers can visit a central landing page for the Spice World Recipe Road trip — spiceworldinc.com/75th-anniversary — and enter for a chance to win an experiential vacation to New Orleans, where Spice World was born. Each week of the 10-week campaign will feature a new region with facts, history and great cooking ideas. By voting on a favorite meal idea each week, consumers will be entered for a chance to win. Additionally, participants will receive an e-Cookbook of the most voted, preferred meals and get the meal inspiration they seek in August with the e-Cookbook emailed directly to them.

Enamored with the bold and spicy flavor of garlic he experienced in Europe, Caneza borrowed $10 from his fiancée Ann to begin selling garlic to local grocery stores in his hometown of New Orleans. In the 1950s and 60s the effort became a family affair for the Canezas, with both children pitching in to pack garlic in the family’s basement. In 1965 a hurricane hit New Orleans and flooded the basement, so packing had to ensue from one son’s bedroom.

From its modest start, Spice World’s commitment to excellence is now reflected in the company’s efforts to grow and cultivate its own seeds. Each year, the company evaluates and selects the best seed from the current crop to grow next season’s garlic. Demand for fresh garlic is high, as Americans annually purchase 120 million pounds of Spice World garlic.

To keep up with demands, Spice World oversees 4,000 acres of garlic farms in California’s San Joaquin Valley. Beyond California, Spice World “follows the sun” to warm garlic-growing climates around the world to source from farms that adhere to the highest standards for quality and safety.

“I am honored to witness Spice World’s growth while staying rooted in the original ethos established by our founder, Andy Caneza,” said Chris Kiser, CEO of Spice World. “His vision continues to inspire Spice World as we innovate, grow and make a positive impact today.”

From seed to plate, Spice World is dedicated to helping consumers elevate the way they eat by delivering garlic and innovative flavors that remove common obstacles of prep time, seasonality and clean-up. Spice World was the first company to offer a ready-to-use minced garlic in round glass jars. The company’s squeezable garlic, chopped garlic and peeled cloves are also great time savers and allow home cooks to easily create rich, flavorful dishes for the entire family to savor.

Spice World’s offerings also include zesty ginger and hearty shallots, offered in ready-to-use, peeled and squeezable versions to help make meal prep and cooking more convenient.

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