Maurice A. Auerbach sees good things ahead for garlic

Maurice A. Auerbach Inc. is situated in Secaucus, NJ, about 22 miles from the Bronx and the Hunts Point Terminal Market. Being so close to one of the world’s largest markets allows one of the East Coast’s largest garlic providers to see lots of action.

“We definitely do a lot of business at Hunts Point,” said Bruce Klein, director of marketing for the third-generation, family-owned enterprise. “We have several different houses that we deal with on a regular basis. We sell to them, we do buy from the Hunts Point Market on occasion, so the market is integral to our business.”

On any given day, Maurice A. Auerbach could be making a major deal at the market, which only adds to the success it has achieved over its long history.

For more than 80 years, produce carrying the AuerPak Brand label has consistently delivered freshness — time and time again — and it’s made Maurice A. Auerbach a trusted name throughout the United States.

“We start by procuring the highest quality produce the earth has to offer from the finest growers,” Klein said. “Those are not just empty words, we have the documentation to back it up. The produce you see in the package has been inspected numerous times, so you know what you’re getting is purely the product you’re looking for and nothing else.”

Through the first three months of 2023, business has been solid for the company with Klein likening it to the success it saw in 2022.

“Organics are still trending, people are looking for garlic, and ginger has been extremely popular lately,” he said.

The garlic crops are looking strong for the year ahead. Right now, the company has crops in from Argentina and Spain, and is looking forward to the Mexican crop which will start in April.

“Our goal is to keep our existing customers and provide good product,” Klein said. “We do a lot of foodservice and if we can add items to those customers, we will do that. The best way to do that is make sure we have the product and the trucks come in on time. Importing product has been very difficult lately, and you want to make sure you have what’s needed on hand.”

Maurice A. Auerbach works with an array of customers — retailers, foodservice distributors, ingredient companies and various markets, such as Hunts Point and the Philadelphia Market.

“It’s a day-to-day business and everyone works hard to make sure we are doing our best for our customers,” Klein said.