Guys ogled, women frowned and in the end, the label featuring an updated, attractive Mother Nature in her mid-20s was banished from the fruit juice line of Eagle, ID-based Global Juices & Fruits LLC.

The Mother Nature graphic was replaced in January by artwork deemed more appropriate: depictions of pomegranates and fruits such as cranberries, blueberries and mangos that are mixed with pomegranate juice to form the "Earthly Delights" line.

"[Mother Nature] wasn't sultry but she was attractive," said Chuck Watson, president of Global Juices & Fruits.

Four Seasons Produce, a full-line produce distributor based in Ephrata, PA, expanded its service offerings to customers in the summer of 2006 when it formed Sunrise Logistics.

Now, a year-and-a-half later, the wholly owned subsidiary of Four Seasons is making a name for itself in the industry for the breadth of high-level service it offers.

United Potato Growers of America announced the expansion of its Potato Partners program at the second annual North American Potato Grower Summit held Feb. 11 in Las Vegas, NV.

President and Chief Executive Officer Lee Frankel told The Produce News that the 2008 program is comprised of three partners. This is the second year of participation for WinField Solutions. New to the program this year are Bayer CropScience and AMVAC Chemical Corp.

ORANGE BEACH, AL -- One of the more important facets of any food-safety or traceability program is documenting what has been done and then keeping accurate records of it, points which were stressed by speakers at the National Watermelon Association's second annual food-safety seminar, which kicked off its 94th annual convention, held here Feb. 20 at the Perdido Beach Resort.

At the venerable age of 150, The Oppenheimer Group, based in Vancouver, BC, holds a number of distinctions, including its designation by the Vancouver Historical Society as British Columbia's oldest currently operating company as well as its recent elevation to Platinum Club status as one of Canada's 50 Best Managed Companies.

PLEASANTON, CA -- United Fresh Produce Association President Tom Stenzel said that the industry is facing many challenges, but it also has numerous opportunities that can make this a golden age for fruits and vegetables.