Kids a legitimate produce target, says panel
Kids a legitimate produce target, says panel
LAS VEGAS, NV -- Utilizing their own allowance, kids directly purchase $40 billion in food and influence another $146 billion in food purchases by their parents, according to research presented at a workshop session during the United Fresh Produce Association convention, held here May 4-7.
Heidi McIntyre, marketing director of Produce for Kids, and Steve Lutz, executive vice president of the Perishables Group, talked about the buying power of kids and how to market to them.
Heidi McIntyre, marketing director of Produce for Kids, and Steve Lutz, executive vice president of the Perishables Group, talked about the buying power of kids and how to market to them.