Food Lion gets the chop from long-time partner
To-Jo Mushrooms Inc. has launched its new value-added product, Mushroom Chop, with Food Lion, its long-time retail partner.
Mushroom Chop is a six-ounce till of triple-chopped white mushrooms that are ready to blend with ground proteins. The product launched Aug. 30 and will be cross-promoted with ground beef in the meat department through Sept. 12 in over 1,000 Food Lion locations. The launch will also be supported with a peel-off recipe label, and a $0.50 rebate on ground beef sales when combined with the purchase of Mushroom Chop.
“What our team really likes about The Mushroom Chop is that it hits on convenience and offers the consumer a value-added product with versatility," Kevin Delaney, vice president of sales and marketing for To-Jo Mushrooms, said in a press release. "Having the support of both the produce and meat departments from Food Lion is game-changing for us. This new product launch and promotion has the potential to make a significant impact in the blendability trend for the industry.”
To-Jo Mushrooms will provide both Food Lion employees, as well as consumers with helpful tips, a blended burger recipe and suggested uses for Mushroom Chop. An instructional video for blending with Mushroom Chop will be featured on To-Jo Mushrooms’ Kitchen Live platform via their social media platforms under #kitchenliveseries.
“We are always excited to partner with To-Jo on the introduction of new products and trends at the store level," Traci Donaldson, Food Lion category manager, said in the release. "With Mushroom Chop, we will be able to showcase the blend initiatives in an exciting new format, giving our customers additional uses for mushrooms and helping to grow the category,” Traci Donaldson, category manager of Food Lion, said in the release.
To-Jo Mushrooms is hoping to capitalize on the success of The Mushroom Council’s blend initiatives. The initiative encourages the mixing of chopped mushrooms with ground proteins in recipes, such as burgers, tacos, meatballs, and more,, adding both flavor and nutrients while cutting calories and fat for healthier meals.