Food Lion celebrates $58M bonus for customers
Earlier this week, Food Lion celebrated the two-year anniversary of its innovative Shop & Earn MVP rewards program. In the past two years, MVP customers have saved more than $58 million on top of their usual MVP savings thanks to Shop & Earn. Since the program’s full banner inception in February 2018, customers have loaded their monthly Shop & Earn personalized offers valued at around $20 per month in categories they already shop.
"Shop & Earn continues to be a unique and innovative digital loyalty program that puts our customers in charge of their savings and allows them to easily get even more of what they need to nourish their families and set them up for success," said Deborah Sabo, senior vice president of marketing at Food Lion. " What makes Shop & Earn so unique is that it offers customers options to save based on their specific purchases, fueling a program with nearly endless savings opportunities. The more our customers buy the items they love, the more they can save. It’s that easy.”
Shop & Earn savings are on top of savings customers already receive through Food Lion’s everyday low prices, coupons, hot sales or other discounts.
The program was designed with ease in mind. All customers need to do is load the new customized offers available the first of each month on either the Shop & Earn landing page or the Food Lion Mobile App. From there, Food Lion does the rest. Customers can track their offer progress and earn rewards throughout the month. Each time a reward is earned, customers are notified via the app and on their Food Lion receipt. Customers have until the last day of the month to earn rewards and rewards are automatically redeemed through the end of the following month. It’s as simple as load, shop and earn savings.
Shop & Earn works in conjunction with a customer’s MVP card, print and digital coupons and in-store sales, helping them save even more. In addition, if a customer shops online with Food Lion To-Go, they can earn the exact same rewards for all qualifying purchases, which can then be redeemed on their next in-store shopping trip.
Food Lion has received two awards in the last years for this innovative customer loyalty program. In the spring of 2019, Food Lion received a Silver award from Loyalty360 for Shop & Earn and received top honors for the best Loyalty programs of the year. Last fall, the program was again recognized with a Best in Class Loyalty360 award.