Assemble talented designers, give them flowers, foliage, supplies and a theme for inspiration. Now, make them race against the clock to create something beautiful.

In the end, one winner will emerge with a trophy, cash and perhaps most importantly, a coveted title and all the bragging rights it entails.

Millennials are the largest living generation, so it’s no wonder we’re all a little obsessed with marketing to them! But how do you tap into this enormous purchasing power—more than $200 billion annually? The trick is understanding what they care about and being able to offer it.

Millennials are constantly on their digital devices and are always looking for engaging content. They’re open to receiving ads and sharing them, but 45% of millennials don’t find content marketing compelling enough to share it!

In addition to all the other goods that are hard to find these days—new cars, couches, even kitchen appliances—DC’s flower professionals say there’s a shortage of flowers that’s like nothing they’ve seen before. 

The American Floral Endowment is accepting applications for two floriculture/horticulture internship programs: the Vic & Margaret Ball Intern Scholarship Program and the Mosmiller Intern Scholarship Program. Applications are due Oct. 1.

AFE internships are the best way for students to gain hands-on experience that helps them toward their future careers. Since their inception, these programs have awarded $1.3 million in scholarships to deserving students in the industry.

As we weather another season of economic unpredictability, nearly all industries are facing challenges in finding — and keeping — motivated, engaged employees. One approach to attracting and retaining talent is a corporate commitment to education and training, which is highly valued in an increasingly younger workforce. Almost 90 percent of workers under the age of 40 cite access to professional development critical to their decision to stay at a company.

The United States Department of Agriculture recently announced it is making changes to the Coronavirus Food Assistance Program 2 (CFAP 2) — and for growers, it’s a new opportunity to leverage the maximum amount of aid they could be eligible for.