SAF’s 139th annual convention: A celebration of innovation and connection in the floral industry
August 26, 2024
SAF Miami 2024, SAF’s 139th annual convention, took place Aug. 6-9, and offered three days of training, creative inspiration, and networking with over 400 floral professionals from all segments of the industry. The event's schedule featured best practices in customer service, workplace culture, profitability, leadership development, sustainable revenue streams, social media engagement and fostering strong community connections.
Ana Ramirez of Valley Springs with Carmen Marquez of Ball SB and Juliana Gutierrez of Chrysal.
Ana Ramirez of Valley Springs with Daniel Uribe of Dekker Chrysanten Colombia.
Avery Heck with Corrine Heck and Olivia Vardy of Details Flowers Software.
Carolina Montesdeoca of Sense Ecuador/Hoja Verde CIA LTDA.
Christina Arias with Corrine Heck and Sydney Koukos of Details Flowers Software.
Dennis Wheeler and Scott Blumenthal of Chrysal with Jeff Lanman of International Florist Distributors.
Genoveva Pombo of Asocolflores with Juan David Cruz Idarraga of Icon Selections.
Juan Ponce with Sebastian Ponce and Adriana Espinosa of Dream Farms, and William Armellini of Flowers and Cents.
Lauren Howkins of Continental Farms LLC with Pamela Duperly Salazar of The Elite Flower.
Lizzy Kubica of SAF with Mimi Pacheco of Jet Fresh Flower Distributors.
Marcela Llinas of Association of Floral Importers of Florida with Maria Daniela España of Florverde.
Marla O'Dell of FloraCraft Corp.
Mimi Pacheco of Jet Fresh Flower Distributors with Marcus Bustamante of TessaCorp.
Natalia Reategui of Esmeralda Farms with Williee Armellini of Flowers and Cents.
Nataly Yepez of The Chaupi Farm.
Ron Bender with Angela Floyd and Aaron Holt of French Florist.
Susannah Ball of Ball Horticultural Co. with Carmen Marquez and Joaquin De La Torre of Ball SB LLC, and Caroline Marshall-Foster of Florist Trade Magazine/Purple Balance Media.
Williee Armellini of Flowers and Cents with Sahid Nahim of New Bloom Solutions, Sundaram Natarajan of gotFlowers?, and Xavier Alvarez Naranjo of Protean Farms.
