Royal FloraHolland launch new design flower box Fc520

February 21, 2024

After years of loyal service, the chrysanthemum and lily box at Royal FloraHolland is ready for a new design. After an intensive process with various parties in the chain, the first new reusable flower boxes Fc520 arrived at the beginning of February. The printing has been completely renewed and of course the new packaging code Fc520 is immediately visible.

Martien Borst, chairman FPC Chrysanthemum, is happy with the end result, because with this box, the products chrysanthemum and lily are even easier to recognize in the floriculture chain. The appearance of the new box is in line with the collective promotion campaign of the products Chrysanthemum and Lily. With the campaign 'Just Chrysanthemum for the win' the growers emphasize that the chrysanthemum is a versatile power flower with which you can score with customers. With the 'Love for Lilies' campaign, the lily growers show that you cannot ignore this grand and impressive flower.

Proud of end result
"This is it, the new multi-use chrysanthemum and lily box! A powerful, colorful box that, like the flowers inside, makes a statement. In addition, the symbols on the box emphasize the versatility, colorfulness and strength of the flowers and indicate that there are many creative possibilities with these flowers. In short, flowers that make our customers happy,” said Borst. “The development came about in good cooperation with Royal FloraHolland, Stichting Chryson, FPC Chrysanthemum and Concept Factory. The result is truly a fine example of good work between various links in the floriculture chain. I am very happy with the new design, with which you can no longer overlook the products chrysanthemum and lily in the floriculture chain."

Gradual influx
The boxes with the new printing will flow in gradually from the beginning of February 2024. The current printing will remain in use as usual and the company will slowly phase it out. This means a transition period of about two years, during which both the old and new printing will be used interchangeably. In this way the destruction of good multi-use boxes will be avoided, which is not desirable from a financial and sustainability point of view.

Part of deposit transition
The new design is part of deposit code Fc519 and the introduction of packaging code Fc520. You can read more about this at All about Deposit Transition flower box Fc519.