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Looking Ahead: Resources, opportunities and innovations from AFE

The floral industry is off to an exciting start in 2025, with the American Floral Endowment kicking off another year of impactful initiatives. AFE’s team is eager to support professionals across every segment of the industry with expanded educational programs, funding opportunities and innovative resources. Here’s a look at what industry members can expect in 2025:

Tailored Resources for Every Segment of the Industry

AFE understands that the floral industry spans a wide range of roles, each with its own challenges and opportunities. To better serve these diverse needs, AFE has created specialized landing pages for different segments. These pages offer easy access to a customized library of programs, research, and industry news tailored to specific professions. Industry members can explore these resources on AFE’s homepage.

Expanded Opportunities for Funding

Travel & Educational Grants
New for 2025, AFE has expanded its travel grant offerings, providing even more opportunities for individuals to grow their skills and expertise in the floral industry. Educational grants are also available to support programs and institutions dedicated to advancing the education of industry members. Applicants can learn more and apply through AFE’s website.

Scholarships & Internships
Applications are now open for more than 30 annual scholarships offered by AFE. Soon, applications will also open for AFE’s paid internship programs, designed to provide students with hands-on industry experience and valuable connections. Learn more and apply through the AFE website.

Research Funding
AFE continues to support groundbreaking research that addresses critical challenges within the floral industry. The application deadlines for funding through the Fred C. Gloeckner Research Fund and AFE’s Gus Poesch Research Fund are fast approaching—April 1 for the former, and Aug. 1 for the latter. Those interested can apply and find more information on AFE’s website.

New Sustainability Resources from Sustanabloom

Sustainabloom, a key AFE resource, is dedicated to helping industry members adopt more sustainable practices. The platform offers practical guides, news, and tools to assist with sustainability efforts. New sustainability guides and resources are set to launch in 2025, and industry professionals can subscribe to gain early access to these updates.

Career Resources to Help You Grow + Coupon Code

Whether hiring or searching for the next opportunity, AFE’s Career Center is the go-to resource for industry professionals. To help jump-start recruitment, AFE is offering an exclusive coupon code—HIRE2025—for 25 percent off job postings through March 1.

Additionally, AFE’s Young Professionals Council provides leadership and networking opportunities for emerging industry leaders. Applications are open and membership is free.

New Lineup of Free Webinars & Education

Returning for its fifth year, the Grow Pro Webinar Series offers monthly, free webinars designed to help growers tackle their toughest challenges. In addition, AFE will continue to provide a variety of research reports, webinars and on-demand content focused on professional development and sustainability. All past webinars and educational content are available on AFE’s YouTube channel for convenient, anytime access.

Ready for 2025?

With a wealth of resources, opportunities, and events lined up for 2025, AFE is committed to supporting the floral industry’s growth and innovation. Whether attending a Grow Pro Webinar, applying for a scholarship or exploring sustainability tools, AFE is here to help every step of the way. Let’s make 2025 a year of success and growth—for the floral industry and beyond.

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February 4, 2025
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