“This fund continues a legacy of support and involvement in our industry through providing additional access to meaningful educational programs and events. My parent’s investment in a grant through the Endowment will continue to give back in perpetuity and keep not only their memory alive but also their impact,” said Greg Royer, president of Royer’s Flowers.
Through this fund, a new travel reimbursement grant will be offered annually to support traditional retail florists. The annual grant is designed to facilitate ongoing education and networking at industry events, particularly for individuals who might face financial barriers to participation. It assists in defraying the expenses associated with attending educational conferences, which provide essential business development opportunities.
Applicants to this new grant must be first-time attendees of the specific conference they plan to join, and they should either own or work for a traditional brick-and-mortar retail floral shop. Additionally, applicants must be able to cover all upfront costs associated with attending the event.
Following attendance at the approved conference or event, grants will be awarded within 30 days of receiving confirmation of registration and expenses. Each grant will cover half the conference registration and travel fees, with a maximum award of $2,000.
Photo: Jean and Ken Royer
