“Over the past 20 years, FlowerTrials has evolved from a joint open days’ initiative to a cornerstone trade event in the horticultural calendar. In addition to plants that brighten up the garden, the modern consumer is looking for plants that are heat-resistant, drought-tolerant or attractive to pollinators. The exhibiting breeders at FlowerTrials are increasingly responding to these societal trends by showing the latest plant innovations in inspiring ways, helping retail to successfully bring the story across to their customers,” said Marjolein Kuyucu-Lodder, international product marketeer at Florensis and new chairwoman of the FlowerTrials committee.
FlowerTrials serves as a vital hub for industry professionals to exchange ideas, discover current trends, and shape the future of ornamental horticulture. This year the exhibitors will showcase their latest innovations at 30 locations in the Middle and South areas of the Netherlands, as well as in Germany. With its focus on presenting the latest breeding achievements, the event is a driving force showing the ongoing evolution in the pot and bedding plant market.
