That Flower Feeling celebrates National Self-Care Day with a floral focus
As National Self-Care Day approaches on April 5, That Flower Feeling is excited to launch an initiative promoting flowers as an essential part of self-care routines. This campaign supports the organization’s mission to encourage more Americans to enjoy flowers more often, emphasizing their positive impact on mental and emotional well-being.
Studies consistently show that flowers boost mood and overall happiness. Research from Rutgers University found that flowers have a lasting positive effect on emotions, with recipients reporting reduced feelings of stress, anxiety and depression after receiving flowers.
“Flowers aren’t just for special occasions,” said Vanessa Leite, managing director of That Flower Feeling. “They’re a simple yet powerful tool for everyday self-care—brightening our homes, lifting our spirits and enhancing our well-being.”
To celebrate National Self-Care Day, That Flower Feeling will host a bouquet giveaway from April 1-5 on its Instagram and TikTok accounts, encouraging followers to integrate flowers into their self-care routines. Additionally, the organization has released new marketing assets for industry partners, designed to showcase the role of flowers in self-care.
That Flower Feeling invites everyone to participate in this celebration by using the hashtag #ThatFlowerFeeling in their National Self-Care Day activities. By promoting the everyday enjoyment of flowers, the campaign aims to increase floral consumption and support the entire industry.
